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ABOUT SMEG
Smeg is an Italian appliance manufacturer founded in 1948 by Vittorio Bertazzoni in Guastalla, Reggio Emilia. The Bertazzoni family, originally blacksmiths, shifted to producing cookers inspired by the region’s rich culinary traditions. In the 1950s, Smeg launched its first cooking appliances, blending innovative technology with elegant design. The brand became renowned for its stylish, high-quality products, especially after the release of the iconic Fab refrigerator in the 1990s, which became a global design icon. Smeg has since expanded its product lineup, offering advanced cooking, refrigeration, and dishwashing solutions. Its collaborations with famous designers and architects further solidified its reputation as a leader in combining Italian craftsmanship with cutting-edge design.
Italian Style
The brand identifies with the features of Italian design, such as inventive elegance, originality and quality products. This aspect is not just based on a question of styling but it is rather the expression of the origin of the Brand itself and of its passion. Faithful photographs of the Country of Style, Smeg household appliances, such as the Fifties refrigerator or the all-steel cookers, become objects capable of influencing the evolution of taste and of creating relations that go beyond mere practical requirements. It is with this precise spirit that the partnerships with great designers and architects came to be and, concurrently, projects for in-house development have been consolidated, better to interpret tastes and trends.